Road safety charity, Brake’s ‘Beep Beep! Day’ is taking place on three dates in 2016 to help raise the road safety awareness of children.
Beep Beep! Day is taking place in 2016 on 9 March, 13 July and 23 November with thousands of people joining in across the country. The day is organised by nurseries, playgroups, childminders and infant schools for toddlers aged two to seven to learn the basics of road safety through fun and activities.
As well as this, the fun learning day hopes to raise awareness among parents and the wider community about protecting children on the roads.
Brake employs a simple yet effective and practical strategy to teaching – an ABC guide to road safety that is aimed at young children, but most certainly applies to all behind a wheel:
- A is for awareness: traffic is dangerous and hurts people;
- B is for behaviour: there are rules in place that you may follow to stay safe;
- C is for choice: how to make the safest choices and help others stay safe too.
The Bigger Picture of Road Safety
In 2013, more than 1,700 people died on UK roads. Although this figure has dropped in recent years, it is still an unacceptable number when many could have been avoided.
The most recent statistics from the Department for Transport revealed in 2014 reported child casualties rose by 6.2% to 16,727 in the UK.
The habits of adulthood often develop while we are young. When it comes to bad driving tendencies, research suggests that the bad habits of neglecting the hazards of the road are responsible for many incidents.
Distractions are a leading cause of road traffic accidents, but it is in this blink of an eye that they can happen and lives can change. A study by the AAA foundation revealed that One in eight road traffic accidents (12 per cent) are the result of the driver distracted by their smartphone, with 15 per cent of accidents caused by drivers talking to someone in their car. Jurek Grabowski, research director for the AAA Foundation, said: “This new research shows distraction continues to be one of the leading causes of crashes for teen drivers.
“By better understanding how teens are distracted on the road, we can better prevent deaths.”
Year on year, driving data shows that younger drivers are a far greater risk on the roads than more experienced motorists. Teenage drivers make up only 1.5 per cent of UK licence holders but account for nine per cent of fatal and serious crashes.
In extreme cases that we have seen, the result of reckless driving and a disregard for road safety has tragic and life-changing consequences.
Initiatives such as Brake’s Beep Beep Day! are an effective way to ensure that children are aware of road safety from a young age, thus eliminating the dangers by making our future drivers aware of them.
We fully support any steps that may be made to protect future generations from dangerous drivers.
Jennifer Maloney is a serious injury solicitor at Slater and Gordon Lawyers in Manchester.
The specialist personal injury lawyers at Slater and Gordon are experts in helping people with road traffic accident compensation claims and guiding them to brighter outcomes.
For a free consultation, call us 24/7 on freephone 0800 916 9046 or contact us online and we’ll be happy to help you.